In today's episode of Her Story, I sit down with Alicia Reynoso. We dive deep into the raw, real, and powerful journey behind building an 8-figure e-commerce brand, and then doing it all over again. Alicia Reynoso shares how she went from launching a cooling towel at the worst possible time to scaling a hydration brand, building a wildly engaged community, and eventually selling for a multimillion-dollar paycheck.Now on her second brand (already nearing $4 million in its first year!), she breaks down what’s changed, what’s stayed the same, and what every entrepreneur really needs to know.Key Takeaways:The surprising flop that taught her everything about timing and seasonalityHow understanding customer lifetime value and journey became her biggest advantageBuilding a hyper-engaged community that tripled customer valueWhy “if you build it, they will come” is the worst advice for entrepreneursHow TikTok is influencing brand success today (and how to break in)The mindset and mission that kept her going through the hardest seasonsWhether you're in the trenches or dreaming of your first sale, this conversation will remind you what's possible with the right mix of grit, strategy, and heart.Connect with Alicia:Join her Skool community for in-depth trainings, group coaching, and real-time support: 👉 https://www.skool.com/of-impact-6340 Explore Alicia’s brokerage services at: 👉 https://www.ofimpactadvisors.com/

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