We all like to be told we've done a good job. We all like to read the reviews when we are deciding whether to buy something. In fact we are all heavily influenced by what other people think and so leveraging testimonials for your business is a no-brainer. 

This episode looks at the difference options you have for testimonials as well as the best areas to place them on your website for maximum effect. 

Social proof is as strong as it has always been and there appears that there's going to be no change anytime soon so your website should definitely be capitalising on this in order to improve your chances for success. 

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