’Hello $FirstName’ - marketing experts discussing the topic of personalization

’Hello $FirstName’ - marketing experts discussing the topic of personalization

Por: Rasmus Houlind
Ready to learn about personalization in marketing?

Where first season was based on the book ’Hello $FirstName - Profiting from Personalization’ - Season 2 takes it further to explore the Content Crisis of Personalization - and the roles that the Content Layer (hint: a parallel to the Data Layer but with... well Content) and GenAI play in truly making personalization scale.

The book is available in print and kindle and can be bought here:
https://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon...)

A written abstract of the book can be downloaded here:
https://agillic.com/free-ebook-hello-firstname/

All models and illustrations from the book can be downloaded here:
https://www.omnichannelinstitute.com/resources?lang=en
58 episodios disponibles

Latest episodes of the podcast ’Hello $FirstName’ - marketing experts discussing the topic of personalization

Mostrando página 3 de 3

Discussing Chapter 9: ’Personalization in Campaigns’ with Mads Jefsen, Marketing Director at F.C.Copenhagen 19/12/2023
Chapter 9 - Personalization in Campaigns 12/12/2023
Discussing Chapter 8: ’Content Part 1: Messages’ with Dorte Karlsson, ex Head of Data and Insights at Story House Egmont, CRM at HK, now Senior Advisor at Web2Media 05/12/2023
Chapter 8 - Content Part 1: Messages 28/11/2023
Discussing Chapter 6 - ’The Bowtie of Personalization’ with Peter Anders Franch, Head of Customer Insights, CRM and Email Marketing at Matas 14/11/2023
Chapter 7 - Insights Part 1: Segments 07/11/2023
Chapter 6: The Bowtie of Personalization 31/10/2023
Discussing Chapter 5 - ’Marketing without Personalization’ with Kim Jong Andersen, Partner and COO at WDP and Founder of Danish Digital Award 25/10/2023
Chapter 5: Marketing Without Personalization 18/10/2023
Discussing Chapter 4 - ’Why does Personalization work?’ with Neuroscientist and PhD Matt Johnson 11/10/2023
Chapter 4: Why does Personalization work? 04/10/2023
Discussing Chapter 3 - ’Defining Personalization’ with PhD and Post Doc Tekila Harley Nobile from University of Lugano 27/09/2023
Chapter 3: Defining Personalization 19/09/2023
Discussing Chapter 2 with Michala Svane, CCO at Roskilde Festival, former CMO at Tivoli and CMO of the year in Denmark 13/09/2023
Chapter 2: The Problem of Personalization 06/09/2023
Discussing Chapter 1 with David Mannheim 29/08/2023
Chapter 1: The Hype of Personalization 23/08/2023
Introduction to the Podcast and the Book 23/08/2023
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