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Listen "How WorkPatterns 5x'd Their User Base Launching On The Zoom App Marketplace | Episode #33"
Episode Synopsis
In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns.
Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel.
But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that:
A) They had to get onboard.
And...
B) They had get onboard FAST.
6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base)
During this conversation, Marlo talks through that journey from start to finish.
P.S. If you want to connect with Marlo, click here
Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel.
But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that:
A) They had to get onboard.
And...
B) They had get onboard FAST.
6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base)
During this conversation, Marlo talks through that journey from start to finish.
P.S. If you want to connect with Marlo, click here
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