If you've been managing Google Ads campaigns for some time, you’ve likely noticed the optimisation score in recommendations, which shows a percentage out of 100%. This score often confuses advertisers, who may aim for a perfect 100%, but the question remains: does it really matter, and will it impact campaign performance?
In this podcast, we'll dive into what the optimisation score is, how to assess it, and whether it truly influences the performance of your Google Ads campaigns.
Read the full blog post here: https://heavyweightdigital.co.uk/does-the-google-ads-optimisation-score-matter
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