Vanity sizing is a phenomenon that explains size labels being labeled as smaller than their actual, true size. This is thought to preserve the dignity of smaller numbers, in which most customers feel more confident, given our society’s overwhelming dependence on self-value defined numerically. Understandably, situations of ill-sizing can affect one's emotional well-being and self-esteem, especially if it is during a fragile state of attempted recovery. And especially if you might exist in a larger body, inflation sizing reflects the ideology that smaller bodies (and numbers for defining those bodies) are more desirable.
 
Bibliography (show notes):
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