Power Dynamics Of Persuasive Conversation

09/10/2017 1 min
Power Dynamics Of Persuasive Conversation

Listen "Power Dynamics Of Persuasive Conversation"

Episode Synopsis

A recent study by researchers at Northwestern’s Kellogg School of Management, INSEAD and Columbia looked at how power dynamics affect one’s ability to persuade. They found that successful persuasion depends on how powerful or powerless the speaker’s audience feels.