Laila Waggoner continues our theme of building up the consumer muscles within healthcare organizations. Consumer transformation can feel daunting because it requires so much culture change, and Laila shares how to accelerate consumer-first innovation by living your brand differently. All that, plus the Flava of the Week about Amazon CEO Andy Jassy’s healthcare letter. What does his healthcare vision include, and how can our organizations’ visions better align for the benefit of consumers and society? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#263) See omnystudio.com/listener for privacy information.

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