If business is an iceberg, marketing is the sliver showing above the water. Below the surface, there are technologies and data we often don’t think about but are crucial to our success now. Peter and Jared help you steer your ship away from disaster with a discussion about how to get started paying attention to your tech stack. Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

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