It is often said that what we are naturally good at, should be what we are monetizing. And when we are naturally good at it, we already have 90% of what we need in order to get started and it's just a matter of implementation. Sometimes however, it isn't something that we can easily see in ourselves.  It often seems that we need to ask others what they see our strengths as since it sometimes is difficult to see the forest from the trees. To put this into focus, we invited Racheal Cook to the show.  Racheal is a business strategist and founder of The CEO Collective.  She supports health coaches avoid entrepreneurial poverty by providing sound implementation strategies to get their businesses off the ground.

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