Great marketing emphasizes meaningful relationships over mere transactions. Discover how becoming a beacon of care, rather than a loudspeaker for sale, can transform your business ethos and skyrocket customer loyalty. Tune in and let's make marketing personal!Key Points• People-centric marketing focus• Deepen and strengthen connections• Shift from revenue to relationships• Nurturing customer relationships• Build a robust referral engineBest Quotes00:01 - 00:11 • "It's super easy in the marketing conversation to forget that you are talking to people, that there are people at the other end of that message."00:18 - 00:25 • "And those people have challenges and problems and issues. And the more you remember that, the more you remember that you're talking to real people."00:29 - 00:35 • "I think you'll find that your marketing softens in a way, your connection deepens and strengthens."00:55 - 01:04 • "You become an agent of care as opposed to strictly speaking means for the owner to earn revenue."01:14 - 01:24 • "Whether or not you had one to start or you're developing one now that developing that relationship and understanding the nature of that relationship."01:24 - 01:33 • "How do you nurture it from somebody who's struggling with a challenge or an issue or something that they want to do all the way up through the solution you provide."01:37 - 01:46 • "That really is an architected conversation. It's a relationship that the more you understand, the more you can relate to the people in it."
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