In this episode, Chris G sits down with Brandon Barnum, author of Raving Referrals and CEO of HOA.com, to talk about easy ways to grow your business through referrals. Brandon shares a simple 3-step method: set the stage, listen for the right moment, and ask for the referral without it feeling pushy. They also talk about how small gestures, like giving a $2 bill, can leave a big impression, and how building strong relationships and using a bit of automation can go a long way. They even touch on how referrals work in HOA communities and how AI is starting to play a role. Whether you’re a business owner or just want more word-of-mouth clients, there’s something here for you.

Brandon Barnum is a serial entrepreneur and CEO of HOA.com, the #1 Referral Network for Home Service Professionals. While a single dad in 1997, Brandon was an early technology innovator featuring real estate property listings from Realtors he partnered with and promoted. After learning the art and science of referrals, Brandon increased his annual income 10X in 18 months from $20k to $200k. Brandon has since closed over $500 million in transactions by referral and has founded multiple online referral platforms and networks, connecting more than 5 million members in 195 countries. Brandon served as CEO of Codebreaker Technologies AI, the world's first personality-based AI for sales. Brandon is passionate about empowering business owners and professionals with a step-by-step system for attracting profitable prospects and expanding their income, influence, and impact.

Learn more about Brandon:
Website: https://www.hoa.com/
https://brandonbarnum.com/
https://ravingreferrals.com/

Episode highlights:
(0:00) Intro
(0:40) Brandon and his background
(1:32) Why referrals work
(2:39) 3 steps to asking for referrals
(8:01) Automating the referral ask
(10:34) The role of referral gifts
(13:51) Case studies and what to say when contacting a referral
(17:05) Building a trusted referral team and creating your networking group
(21:24) Working with HOAs as a contractor
(26:13) How AI is helping HOAs run better
(29:29) Best practices for networking events
(34:52) Takeaways and where to find Brandon
(38:10) Outro

Connect with Hard Hat to CEO on:
Facebook: https://www.facebook.com/share/g/1BrHqc3wdF/
Instagram: https://www.instagram.com/hardhattoceo/
LinkedIn: https://www.linkedin.com/in/dcgilman/

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