Message Master, Tamsen Webster shares powerful ways to communicate and say what they can’t unhear. Messager Master, Tamsen Webster discusses the pivotal role of effective messaging in achieving transformational change. She explores the dichotomy of messaging from recent political conventions, and the importance of framing messages positively. Tamsen delves into the science behind persuasion, the necessity of aligning with shared values, and the broader implications of these principles in both personal and professional spheres. The conversation emphasizes the potential of strategic communication to foster meaningful and sustainable change, urging listeners to adopt a more thoughtful and empathetic approach to messaging.BIOPart message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. A sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she built and delivers the message design curriculum for Elemental Excelerator, a leading investor in impact startups. She’s a judge and mentor for the Harvard Innovation Labs and a professional advisor at the Martin Trust Center for MIT Entrepreneurship. She’s also spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events and was named to the Thinkers50 Radar in 2022. She published her first book, Find Your Red Thread: Make Your Big Ideas Irresistible, in 2021. Her next book, Say What They Can't Unhear: The 9 Principles of Lasting Change is available in bookstores everywhere in October 2024.Tamsen was a reluctant marathoner… twice; is a champion ballroom dancer (in her mind); and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.She lives in Boston with her husband, two sons, and her two brindle Greyhounds, Hazel and Walnut.CHAPTERS00:09:04 How to use Tamsen's book and possible resistance to it.00:14:00 Have we lost optimism bias?00:20:34 It's about change communications00:27:00 Mindset and ego00:33:45 Finding common ground00:39:42 Primal beliefs and squandering human potential00:47:39 Stories in messaging00:53:02 People are not willing to go back into the machine00:56:16 Benefits of adult learningLINKSJer Clifton - Primal World BeliefsTamsen Webster’s WebsiteThe Ladder of Inference - Chris Argyris and Donald SchoenFind Your Red Thread by Tamsen WebsterSay What They Can’t Unhear - by Tamsen WebsterHarvard Innovation LabsThe Martin Trust Centre for MIT EntrepreneurshipIMAGE CREDITS (see images on Youtube video)Book graphics - Amazon.caOther Images and Graphics - CanvaHarvard Innovation Labs logo - Harvard...

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