Happeo Unmuted, Episode 1: Measuring Comms Tactics with Regine Nelson

14/08/2025 34 min Temporada 1 Episodio 1

Listen "Happeo Unmuted, Episode 1: Measuring Comms Tactics with Regine Nelson"

Episode Synopsis

Welcome to Happeo Unmuted — the show where we speak openly about what it really takes to connect people at work.In this episode of Happeo Unmuted, host Jesse Bourgeault-Trickey interviews Regine Nelson, Internal Communications and Employee Engagement Lead at Couchbase.An awkward “unmuted moment”Regine opens with a jaw-dropping story from a virtual all-hands that underscores why “mute on entry” should be a golden rule.Smart Brevity ModelAt Couchbase, Regine has helped implement the Smart Brevity framework, focusing every message on three questions: What’s happening? Why now? What’s in it for me? This employee-first approach has boosted engagement, inspired leaders to adopt the same style in meetings, and ensured communications cut through noise.Measuring internal communications successFor Regine, success is about whether messages drive the intended actions. She shares strategies for reinforcing messages across multiple channels and tracking impact through Slack engagement, reduced support tickets, and eventual behavior change.Can tools fix culture?Regine believes tools can support culture, but they can’t create trust. Culture change is a people problem, not a software problem. She discusses the role of AI in the workplace, including experimental ideas like AI “leader clones,” and explains why trust and transparency are essential for adoption.Feedback loops and employee trustRegine warns against asking for feedback without acting on it, which erodes trust. She advocates for an “always-on” feedback culture, timely communication of survey results, and predictable systems that reduce change fatigue—such as annual event calendars and coordinated messaging schedules.A systems-first philosophyRegine is intentional about reducing cognitive overload by limiting organization-wide emails, using governance for comms requests, and creating repeatable systems.Listeners will leave with actionable strategies for internal communications, change management, and employee engagement—plus a few laughs from Regine’s real-world experiences (including life with 26 backyard chickens).