Is there a “truther” movement underway in marketing? Arik and Kevin discuss a post that said more people in the industry think “this internet stuff is a bunch of hooey.” Also, clients of PR pros are often confused about what PR really is or does, the importance of having differentiated content and serving a niche audience, YouTube picks up viewers and announces its own live TV service, and more. Plus, in the Talking Points “2 Cents” segment, news about an “Adulting School.” Yes, really. And, it’s March Madness time so of course there is some college hoops talk. For show notes, visit http://thetalkingpointspodcast.com.
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