ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Talking Points #52 - 2/18/16 "
Episode Synopsis
Arik and Kevin discuss a content idea used by some mainstream media outlets, on their social channels, that should be copied by more companies and brands. Also, AVEs are soundly criticized by the PR industry, but what about impressions? And a study of content marketing output and engagement isn’t surprising - we should think about producing less content, right? - however customer service could be the answer.
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