There are big questions in this episode Donna wants to know how she should be marketing her socially driven enterprise. I give a succinct overview of building brand equity and making sure that promotional activities are happening at every stage of the customer journey. To remember that creating advocates, ambassadors and advisors can be materially important. Donna asks whether she should focus on retailers or online and speaks about her chosen ambassadors and how best to use them. A tricky question at the end on the ‘right customer’ and I talk about what can be controlled and what cannot. This episode shows the dedication, persistence and drive needed to make a difference in the world. Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below  https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/ Find out more about Donnas business here: https://donnaforbes.com/ Check out Naomi's book here: https://naomisimson.com/product/ready-to-soar/  See omnystudio.com/listener for privacy information.

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