What did it take to secure the extremely valuable Brooklyn, Bronx, & Queens Crunch franchise market? "Chutzpah!" laughs owner Assaf Gal. With 6.5 million people in those areas combined, Assaf has 10 units secured with two open and a third on the way. He continues, "The brand will help bring people in the door, but when they get in, it's your people that need to engage with them and keep them in." If you're an entrepreneur thinking about entering into a franchise agreement with a HALO sector brand, you'll find Assaf's advice incredibly valuable.  

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