As it turns out, being half geek, half human runs in the family. In this episode we welcome Michael Rosen, Esq., Partner and Cofounder of Provider Trust, a company simplifying storage management and the ongoing monitoring of credential information. Michael also happens to be the cousin of Atiba’s JJ Rosen. Learn how he turned publicly available information into a lot of money. This episode will cover: The many pivots Michael has taken in his professional journey from  trial attorney to his current venture with Provider Trust. How changes in the healthcare industry background screening requirements led to the genesis of Provider Trust. Using technology in the beginnings of the internet to transition from paper trails to online data and automation. Basic tenants of the “secret sauce” in monetizing data comes down to doing technology well and thinking critically. Importance of staying current with government data. Determining as an entrepreneur if are going to be a low-cost provider focused on volume or premium product focused on value and accuracy. Opportunities that come with regulated industries and certifications needed. Uncovering fraud, particularly in rural communities and why trust plays such a prominent role in hiring and for clients. Importance of company culture and values and how they drive success. The future for Provider Trust and how AI plays a part.

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