Are hair industry awards the golden ticket for your salon or just a shiny distraction? In this episode of Hair Life, myself and Callie cut through the noise and get real about the value of chasing awards.In this episode, you’ll learn: How regional wins can amplify your local rep and turn free press into marketing wins.Why awards season can light a fire under your team, boost morale, and spark industry connections.The hidden costs—entry fees, gala tickets, and time—that can drain your focus if you’re not strategic.Packed with honest insights and practical tips, this episode is your guide to deciding whether to chase that trophy or keep your eyes on the salon floor.

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