6. How to Build a Beverage Brand with Strategist, Ian Crystal

Hacking the Hustle with Benji Sklar
05/03/2020 35 min

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Episode Synopsis

On today's episode I speak with Ian Crystal, the CEO of Monkey Rum and the former marketing director for Absolut Vodka, Malibu Rum and other iconic beverage brands. Ian shares his thoughts on the current trends in the spirits industry as well as key factors to consider before working for a beverage brand, investing in one, or starting your own. Hope you enjoy!  

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