Getting leads isn’t the issue, getting the right ones is. If your ads are attracting the wrong crowd, there’s a smarter way to fix that.Welcome to Gym Marketing Made Simple, the go-to podcast for gym owners who want to attract better clients, make more money, and simplify their marketing.Episode HighlightsBlake sits down with Tommy Allen to talk about how data-driven targeting can simplify gym marketing. They share how to utilize spatial data and real client information to enhance Facebook ad performance, attract higher-quality leads, and reduce emotional burnout. They also discuss the importance of aligning your messaging across all platforms to establish trust and minimize confusion.Key InsightsWhy gym owners should prioritize quality over quantity in lead generation.How data-driven tools help segment your audience beyond basic zip code targeting.The emotional cost of inconsistent marketing—and how to avoid it.How to use past client data to improve conversion rates.Ways to align paid ads, websites, and social content for a stronger brand message.What premium clients are really looking for when they choose a gym.How refining messaging builds trust and shortens the sales cycle.Episode Chapters00:00 Intro00:05 Targeting Demographics and Consistency in Marketing01:51 Challenges and Solutions in Gym Marketing03:53 Precision Targeting and Audience Segmentation16:50 Quality Over Quantity in Lead Generation 17:07 Consumer Insights and Brand Alignment 18:19 Emotional Bandwidth and Sales Efficiency 26:01 Integrating Organic and Paid MarketingCall to ActionCurious if your current marketing is targeting the right people? Reach out to the team for a free video analysis of your gym’s website and strategy. You’ll walk away with a clearer picture of your audience—and how to reach them better.Supporting Resources:https://www.lassoframework.com/Thanks for tuning in. If this episode helped shift how you think about lead quality or marketing consistency, share it with a fellow gym owner. More real conversations and tools are coming soon—stay with us.

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