People connect to personal and professional brands best through the stories they tell. Can you clearly convey who you are, what you do, and why you do it? As Founder and CEO of Mojo UP, Travis Brown helps people communicate this every day. In this episode, Travis breaks down not only the importance of knowing your story on a deep level but also how to identify and leverage it. Along the way, Travis loops in the roles authenticity and vulnerability play in getting your brand out there. Listen in to hear about his people-first leadership brand and how he brings it to life through his actions. Book Recommendation: Chop Wood Carry Water by Joshua Medcalf Atomic Habits by James Clear Additional Resources: Learn more about the PeopleForward Network: www.peopleforwardnetwork.com

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