Join Dave Nemo and Jimmy Mac on Nemo Nation as they sit down with Elisabeth Barna, founder and principal of EAB Strategies, to discuss the power of storytelling in trucking and the importance of amplifying the industry’s voice. With over 35 years of experience in trucking and logistics, Elisabeth shares her insights on how the industry can celebrate drivers, engage communities, and build on initiatives like National Truck Driver Appreciation Week (NTDAW).In this episode, Elisabeth breaks down strategies for:Highlighting trucking’s workforce and building industry prideEffective storytelling for media, policy makers, and communitiesEngaging drivers, employees, and emerging leadersUsing surveys and focus groups to improve company culture and driver retentionPlanning impactful events to showcase truckingGuest Info:Elisabeth Barna – Founder & Principal, EAB Strategies, LLCLinkedIn:  / elisabeth-barna-5aa9619 Thanks for tuning in! You can catch our shows anytime on your favorite podcast app or listen on iHeartRadio using the links below.Nemo Nation: https://www.iheart.com/podcast/269-ne...Road Gang Radio: https://www.iheart.com/podcast/269-ro...We Should Write: https://www.iheart.com/podcast/269-we...Trucking with OOIDA: https://www.iheart.com/podcast/269-tr...

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