In this episode, Chris Walker talks with hosts Mikkel Kiærulf Plæhn and Toni Hohlbein about the GTM challenges B2B companies face. He shares common mistakes companies are making, how to better use data for decision-making, and predictions for what the future of GTM looks like.Key topics from this episode:Why unit economics at the top of the funnel are the root of most GTM inefficienciesThe CEO’s pivotal role in aligning the entire GTM functionWhy current data structures fail executives and how to fix themPredictions for 2025: Centralized decision-making, smaller teams, and AI-native organizationsThe pitfalls of relying on outdated KPIs like MQLs and demo requestsWhy traditional attribution models hinder strategic decision-makingHow AI will reshape GTM strategies and why data architecture is criticalThe shift from RevOps to a more streamlined approach to operationsChris’s vision for post-sale functions: Aligning customer success with measurable outcomesStrategies for improving per-rep productivity and scaling efficiently

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