In this episode, Chris Walker joins a live event by Finn Thormeier to share his current approach to content, and what it takes to create a B2B content strategy in 2025 that actually works. Topics covered in this episode:Chris’s current content approach and strategy while building PassettoThe problem with sharing your IP too freely in your contentLead gen vs. audience buildingInvite-only events as a secret weaponWhen to focus on niche vs. broad contentHow to develop your content POV’sThe most effective way to source weekly content topicsWho should be the face of your content brandWhy distribution won’t save bad strategyHow to measure results from contentThe future of content creation roles

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