The new term for ‘Mainstream Popularity,’ is ‘Going Viral.’ The national attention used to be captured by iconic trends that picked up steam and slowly rose to prominence. Pet rocks, the Hula-Hoop, and radioactive karate turtles all grew popular with impromptu playground show-and-tell. But the world has changed. Every child has a handheld brainwash screen that blasts ads directly into their brains by the millions. The spread is viral. Like the Coronavirus, the nation is held hostage by the rapid spread of uncontrollable plague. Corporate merchandising dictates the trends rather than the natural order of word-of-mouth. There is no better example of tasteless garbage fads choking our interest than the yellow-pill-capsule creature infesting every animated film streamed into our faces. Strap on a pair of goggles as Mat, Veronique, and Guest – Liz Mattera – brave the hazmat viral dominion of the Minions!



*Grumbles are specifically off-the-cuff, no research went into this grumble.



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The post Minions appeared first on Mat Labotka.

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