#31: Most architects struggle with the same big question:What should my website actually be doing for me?In this episode, I sit down with Nikita Morell, the go-to copywriter and messaging strategist for architects, to break it down step by step. Together we explore how to move beyond a “pretty portfolio” site and create a website that wins the right clients, consistently.Join Nikita’s newsletter: https://nikitamorell.com/newsletter/ Work with Tyler: Send the word “Grow” to [email protected]⸻What You’ll Learn: (03:18) Why your website is often the first impression clients get—and how to control it(06:54) The “8-second test” to see if your site passes the first-impression check(07:30) The #1 mistake architects make with their websites (and how to fix it fast)(09:14) Why copy and voice matter just as much as visuals(12:12) How to use friction strategically (and why BIG and Diller Scofidio can get away with what you can’t)(13:33) The “Know, Like, Trust” framework for your site’s messaging(16:00) How to identify and communicate your firm’s “Architect’s Factor”(20:47) The most powerful trust signals (hint: it’s not a wall of logos)(23:06) How to weave testimonials throughout your site—not just in one section(25:57) Metrics to track if your site is actually working (qualitative + quantitative)(31:39) The single easiest lever you can pull today to improve your website AISC RESOURCES→ Learn about sustainable steel: aisc.org/sustainable → Get your Sustainability Toolkit: aisc.org/buildgreen GROWTHITECT RESOURCES→ Apply to join The Studio - https://growthitect.com/studio → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn: https://www.linkedin.com/in/tylersuomala/ → Follow on Instagram: https://www.instagram.com/growthitect_com → Subscribe on YouTube: https://www.youtube.com/@growthitect 

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