Topics covered:What happens to your prospects? - Your prospects are the people that have never heard of you. They don't even know you exist yet. But they're the ones you want to buy from you. So what would be the journey that they go through as they get to know you?What happens to your leads? - When a prospect shows an interest, they might then join your newsletter. Maybe they've watched a video, downloaded your lead magnet or done a quiz. Maybe you've met them at a networking event and they said they're interested. That means they've now become leads. So what's the process that takes a lead into a customer?What happens to your customers? - Then last of all, when they become customers, if you're selling a product, for example, you need to be thinking about delivery, packaging, the unpacking process, etc. It's about providing great customer service. It's about being remarkable and surprising and delighting your customers. My call to action today would be to map out your customer journey. Think about what happens from the point a prospect becomes a lead, through to a customer. Ensure that you are delivering a really fantastic customer experience at every one of those points, that you are on brand and that you're embodying your brand values and what you believe about your business at each one of those steps. More about me:If you’d like to work with me to help you grow your business, check out my Work With Me page. You can book a FREE 30-minute discovery call. Let's discuss the challenges you’re facing and talk about how I can help you grow your business!And if you have any questions for me get in touch via my website or connect with me on LinkedIn, and I'll aim to cover questions on the podcast.

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