Benny shares a deeply personal and transformative story about losing his younger brother in 2021—a tragedy that profoundly shaped his life. His brother was murdered during a drug deal gone wrong, a moment that shook his family to the core. Benny reflected on how he hadn’t spoken openly about his own struggles and the lessons he’d learned in his younger years, and he wondered if being more vulnerable could have made a difference. This heartbreaking experience led Benny to two life-changing realizations: 1. His Business Didn’t Need Him Every Day: At the time of his brother’s death, Benny had implemented the Entrepreneurial Operating System (EOS) in his company, which allowed it to function without his constant oversight. For the first time, he saw how freeing it was to detach his identity from his business. It gave him the space to step away and be present for his grieving family without the pressure of everything falling apart. 2. He Needed a Greater Purpose: The loss forced Benny to ask himself a tough question: Is running a roofing company all I’m meant to do? He realized his true calling was to share his story with others—stories of resilience, vulnerability, and finding purpose beyond work. This moment inspired him to launch a podcast, take the stage at speaking events, and help others navigate their own challenges. Benny’s journey is a powerful reminder of the importance of separating our identity from our work and creating space to live authentically and fully. He’ll be sharing this deeply personal story—and the lessons he’s learned—at the upcoming Convergence Conference 2025 in Regina, Saskatchewan. Benny’s keynote promises to inspire, challenge, and help attendees see the bigger picture in both their business and personal lives. If you’re ready to reflect, grow, and start 2025 with a fresh perspective, don’t miss Benny Fisher at Convergence Conference. It’s a message you need to hear.
Register for the Convergence Conference at convergence.ag and stay updated by subscribing to the Growing the Future Podcast at growingthefuturepodcast.ca.

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