Welcome to episode 26. of Growing Ecommerce. In this episode, Mike is joined by Alex Greifeld. Alex has a long background in ecommerce and until recently she was a director at Tapestry, which collects brands you'll know from the luxury space like Coach and Kate Spade. Now, she's acting as an ecommerce growth advisor, so she's a really perfect fit for this podcast.We talked through age-old debates like retention versus acquisition and newer ones like Return on Ad Spend versus Marketing Efficiency Ratio, as well as Customer Lifetime Value versus first-order profit.Listen to the new Growing Ecommerce episode and learn more about:Product, forgotten P of marketing - 02:39Customer Retention Vs Acquisition - 04:19ROAS vs MER? -17:13CLV vs first-order profit? -26:51What's next for ecommerce - 36:31 You can hear more from Alex by subscribing to her very popular ecommerce newsletter, No Best Practices: https://nobestpractices.co/About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

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