Welcome to Episode 5. of  Growing Ecommerce. Today, Mike is joined by Mike Taylor, who is making his second appearance on the show. He's the co-founder of Vex Power and author of the upcoming book marketing memetics. Last time we talked about testing, marketing, mix modeling and generative aAI,  but this time we are digging in:  we talk about the prospect for marketers in an age of AI, an interesting field called Prompt Engineering and so-called war of the search engines between the new BING experience powered by chat GPT and google's Bard.AI Introduction  - 3:30Is Ai coming after your job? - 16:40Prompt engineering- 22:10War of search engines - 28:08How wrong are we dealing with AI  - 42:22About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

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