Larissa Walker brings a fascinating academic background and years of practical experience scaling startups to her current role as Commercial Optimisation Program Leader at RS Components, a FTSE250 business. Startups that Larissa has helped to grow have flourished, including 1 IPO and 3 acquisitions. Learn about everything from how to launch new products to how to lead digital turnarounds with Larissa.About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

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