Welcome to episode 20. of Growing eccommerce.  In this episode, Mike is lucky enough to speak with Max Hallerstede, CEO of Hallerstede gmbh, a long-running family business in Germany that Max helped bring online under the ecommerce trading brand Kofferworld. What's so special is that Max is a real pro in logistics, purchasing, and pricing and he talks to us about:How years of consultancy helped him prepare for the disruptions of the last couple of yearsHow strong brand relationships have secured his business against new competitors How he has used forecasting and endurance to avoid losses and make profitable sales. Pricing tools and strategies It’s just a really great chance to reflect and learn. Particularly, in the current inflationary climate with ecommerce under pressure and everything else going on right now.Dive deeper into:00:00 Intro01:33 TAKING OFFLINE RETAIL ONLINE: How to digitally transform a family-run business?09:37 HOW TO MANAGE SUPPLY CHAIN? The right tools to measure your stock, sales, and supply18:02 STEPS TO SETTING THE RIGHT PRICES: Pricing tools, profitability, and operational efficiency.34:02 HOW TO STAY AHEAD OF PRICING REGULATIONS?About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

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