In this episode, I sit down with Dr. Paul J. Zak — neuroscientist, professor, and speaker — to explore how the brain shapes our habits, emotions, and decision-making. We dive into the fascinating world of neuroeconomics and marketing, uncovering how emotions influence the choices we make every day.You’ll learn:​ How neuroscience can help you build positive daily habits​ Why emotions drive behavior more than logic​ The hidden link between marketing, decision-making, and brain chemistryIf you’ve ever struggled with creating lasting habits, understanding your emotions, or making better decisions, this conversation will give you the tools to thrive.key words for this episode:neuroscience,habits ,emotions ,marketing,self-development,personal growth

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