Oreoluwa Peters (professionally known as Mr. Rollout) is a creative entrepreneur, brand strategist, and co‑founder of DSE Africa (formerly Doble Seis Entertainment), a 360° talent and event management agency. With over a decade of experience in advertising, technology, entertainment, and brand consulting, he has built iconic creative brands and launched major projects, working with top-tier Nigerian talents like Teni The Entertainer, Simi Drey, and Moet Abebe.As founder of the “Mr. Rollout” brand strategy arm under DSE Africa, Oreoluwa helps African creatives build and sustain globally recognized personal brands . A seasoned speaker and moderator at events like Music Marketing Conference Africa and The Working Circle, he emphasizes that “talent has never been the problem, presentation is,” highlighting his philosophy of powerful creative storytelling. Oreoluwa's portfolio spans high-impact campaigns and luxury experiences, including the award-winning rollout of Teni’s WONDALAND, immersive fashion activations like GLAM X, and collaborations with global brands like Budweiser, Pepsi, Armani, Veuve Clicquot, Globacom, and Apple Music.

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