Real People Answering Your Business Questions For Better Data-Driven Decisions - Lisa Wilding-Brown - Innovate MR

10/04/2023 17 min Episodio 195
Real People Answering Your Business Questions For Better Data-Driven Decisions - Lisa Wilding-Brown - Innovate MR

Listen "Real People Answering Your Business Questions For Better Data-Driven Decisions - Lisa Wilding-Brown - Innovate MR"

Episode Synopsis

In this episode of the Grit Daily Startup Show, Sebastian Rusk talks with Lisa Wilding-Brown, the Chief Executive Officer at Innovate MR, a global market research company. Lisa shares her experience and insights on how businesses can make data-driven decisions by asking real people the right questions. She also discusses the challenges businesses face when collecting and analyzing data and how to overcome them.Time Stamps: 00:36 - Introduction of the guest, Lisa Wilding-Brown. 01:34 - Lisa's background and how she became the Chief Executive Officer at Innovate MR. 03:20 - What is market research, and how is it done? 05:50 - The importance of asking the right questions in market research. 08:10 - The challenges businesses face when collecting and analyzing data. 10:35 - How to overcome the challenges of collecting and analyzing data. 13:35 - The role of technology in market research. 16:50 - Examples of successful data-driven decisions made by businesses. 19:20 - The future of market research and data-driven decision-making.Notable Quotes:"Market research is really just a tool to help businesses make better decisions." - Lisa Wilding-Brown"If you don't ask the right questions, you're not going to get the right answers." - Lisa Wilding-Brown"One of the biggest challenges in collecting data is actually getting people to respond." - Lisa Wilding-Brown"Technology has really transformed the market research industry." - Lisa Wilding-Brown"Data-driven decision-making is really about using information to make better decisions." - Lisa Wilding-BrownEpisode Links The Grit Daily PodcastConnect with Sebastian RuskTwitterFacebookLinkedInConnect with Lisa Wilding-BrownLinkedInFacebookWebsiteCall to ActionIf you enjoyed this podcast and want to support us, please subscribe on the platform you listen to podcasts from, leave a review and share with your friends. We’d greatly appreciate it!Support the show: https://hype.co/@gritdailynewsSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

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