In this episode of Greater Manchester’s Greatest Minds, Eddie chats with Emily Moffat – co-founder of pieceful, a purpose-driven jigsaw brand – about building a business from scratch while working a full-time job and protecting the most important relationship in her life.
Emily didn’t grow up dreaming of being a founder – in fact, she thought business was something other people did. But a walk in the Lakes with her partner Joe sparked an idea that became an obsession: creating beautiful, mindful products that help people unplug, reflect, and reset. The result? Pieceful, a jigsaw company that’s anything but ordinary.
From championing female artists and supporting grief communities to plans for dementia-friendly puzzles and digital detox events, Emily shares the emotional why behind their work.
She opens up about burnout, boundaries, and the sacrifices made along the way – from missed holidays to saying no to financial support.
This isn’t just a story about puzzles. It’s about purpose, partnership, and what it really takes to build something bigger than yourself.
🔗 Emily’s Links
Pieceful – https://piecefuljigsaws.com/
LinkedIn - https://www.linkedin.com/in/emily-moffat/

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