Scott Tolar presents "Winning in a New Market: 10 Ways to Get Noticed," a comprehensive guide for real estate agents seeking to establish or re-establish themselves within a specific geographic area. The core emphasis is on consistent, proactive engagement rather than passive waiting for business. Tolar outlines practical strategies such as "nailing the local narrative" by understanding community demographics, "geo-farming aggressively" through targeted outreach like handwritten mailers and door-knocking, and "going all-in on social proof" via testimonials and local content. He also advocates for active community involvement, holding signature local events, mastering Glover scripts for various scenarios, and collaborating with local business owners to expand reach. Finally, Tolar stresses the importance of providing valuable market updates and "being everywhere for 90 days" through consistent daily contacts and event attendance, underscoring that relentless consistency is the ultimate differentiator for success.

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