ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What Is Salesforce’s Customer Lifetime Value?"
Episode Synopsis
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
You know who's worse is right. Salesforce. Yeah. Salesforce I forgot the exact data point but I was listening to a webinar with their head of marketing and their lifetime value of a customer is calculated over 20 years. Meaning, they're willing to pay And I'm not gonna say this properly but they're willing to pay up to like 19 years and 11 months and 28 days’ worth of profitability because they know that basically once you're on Salesforce you everybody that works with your organization is going to be on Salesforce for everyone never gonna lose you. Yeah.
Because their retention is just so good and once people on Salesforce you know they just get in gear but then they blow it up to there. Yeah. So their expenditure and I've competed against Salesforce in different contexts. There's no way. What they're willing to pay is it's absolutely insane.
You know who's worse is right. Salesforce. Yeah. Salesforce I forgot the exact data point but I was listening to a webinar with their head of marketing and their lifetime value of a customer is calculated over 20 years. Meaning, they're willing to pay And I'm not gonna say this properly but they're willing to pay up to like 19 years and 11 months and 28 days’ worth of profitability because they know that basically once you're on Salesforce you everybody that works with your organization is going to be on Salesforce for everyone never gonna lose you. Yeah.
Because their retention is just so good and once people on Salesforce you know they just get in gear but then they blow it up to there. Yeah. So their expenditure and I've competed against Salesforce in different contexts. There's no way. What they're willing to pay is it's absolutely insane.
In God we trust