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Listen "What Is Google Ads Remarketing (Retargeting), and How Does Google AdWords Remarketing Work?"
Episode Synopsis
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Are you maximizing your ROI from Google Ads? A simple way to increase your ROI or ROAS is by remarketing your ads to those unconverted visitors so you can bring them back to your website or landing page. If you want to understand Google Ads Remarketing, watch this short video to learn more.
What Is Google Ads Remarketing (Retargeting)?
Remarketing is when you go to a website or a landing page. You don't convert, or you can, you may convert as well. That's not an issue. And then that website will pixel you in or tag you in. So you are cookies in. And then when you go to other websites like ESPN, New York Times, BBC.co.uk or .com. All these are third-party websites where Google can potentially place their ads. You will find companies' ads following you.
How Does Google Ads Dynamic Remarketing Work?
One of the best companies for remarketing and retargeting is Amazon. You go to Amazon, you don't buy that product. You just look at it and then you go off Amazon and you'll find that that product is following you all over the internet. So that is what we call dynamic remarketing.
With service-based industries like ours where we are selling Google ads services, web design, photography and so on. We can't do dynamic remarketing but what we can do is let's say if somebody visits a particular web page or a blog post. We can then create specific ads for that user. So if somebody comes to my website and looks at Google Ads then the ads can be about Google ads. Whereas somebody who goes to my website and sees a land on photography or a video marketing page. Then photography or video marketing will follow them.
Remarketing on YouTube
So you can follow or remarket on YouTube.
Google Display Network
Google Display Network, which has over 2 million high-quality websites, covers almost 80% to 85% of the internet.
Search RLSA (Remarketing List For Search Ads)
You can also remarket on search ads which we call the RLSA (remarketing list for search ads). So, somebody who has who wants to go to Google? Search for a keyword. They clicked on an ad and then they went back to Google and they started to search again. Which quite often we do. So then the remarketing ads on the search network.
Remarketing on Gmail
You can also and on Gmail, you can also run your remarketing campaign.
Are you maximizing your ROI from Google Ads? A simple way to increase your ROI or ROAS is by remarketing your ads to those unconverted visitors so you can bring them back to your website or landing page. If you want to understand Google Ads Remarketing, watch this short video to learn more.
What Is Google Ads Remarketing (Retargeting)?
Remarketing is when you go to a website or a landing page. You don't convert, or you can, you may convert as well. That's not an issue. And then that website will pixel you in or tag you in. So you are cookies in. And then when you go to other websites like ESPN, New York Times, BBC.co.uk or .com. All these are third-party websites where Google can potentially place their ads. You will find companies' ads following you.
How Does Google Ads Dynamic Remarketing Work?
One of the best companies for remarketing and retargeting is Amazon. You go to Amazon, you don't buy that product. You just look at it and then you go off Amazon and you'll find that that product is following you all over the internet. So that is what we call dynamic remarketing.
With service-based industries like ours where we are selling Google ads services, web design, photography and so on. We can't do dynamic remarketing but what we can do is let's say if somebody visits a particular web page or a blog post. We can then create specific ads for that user. So if somebody comes to my website and looks at Google Ads then the ads can be about Google ads. Whereas somebody who goes to my website and sees a land on photography or a video marketing page. Then photography or video marketing will follow them.
Remarketing on YouTube
So you can follow or remarket on YouTube.
Google Display Network
Google Display Network, which has over 2 million high-quality websites, covers almost 80% to 85% of the internet.
Search RLSA (Remarketing List For Search Ads)
You can also remarket on search ads which we call the RLSA (remarketing list for search ads). So, somebody who has who wants to go to Google? Search for a keyword. They clicked on an ad and then they went back to Google and they started to search again. Which quite often we do. So then the remarketing ads on the search network.
Remarketing on Gmail
You can also and on Gmail, you can also run your remarketing campaign.
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