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Listen "Google Smart Shopping Campaigns: Tips and Best Practices"
Episode Synopsis
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Hmm. And even though shopping and smart, you're putting 50 50. Shopping is only going to kick in once the smart shopping budget runs out because. Smart shopping gonna steal everything from standard shopping. It will steal everything and everything. As soon as it in 100 bucks is spent then the shopping will start to get some impressions and some clicks etc.
Yup. Well and I mean so there's merit to and what's interesting is I can't prove this but I have seen anecdotally historic conversion data before smart shopping campaigns are built seem to give some predictive indication to Google as long as the conversion action is the same. So if you're running standard shopping and smart shopping and you're getting enough purchases, clients that already have functional Google Ads campaign pains can just switch smart shopping right on.
And now it's gonna take a lot away. So you're gonna notice that there's quite a bit in the way of cannibalism. But it's much more efficient. Yeah. In its reach. The other thing to do and I have clients that fight me on this all the time. It's so infuriating. Run a brand campaign protecting your brand. Because what happens with smart shopping is you get hundreds of thousands in some cases millions of impressions and it's your brand, it's your logo, it's your favicon, it's a product name, it's your face potentially and it's your URL and what we've seen every single time is ubiquitous truth.
You know, almost 60 successful smart shopping campaigns. Now, every single time is ubiquitous truth, as we run smart shopping more, the number of brand searches increases. Yeah. And smart shopping can go and capture those searches, convert them. Now, our clients that know are like, oh, I don't wanna pay for that traffic. I would have gotten that anyway. Number one, maybe not. Number two, even if you would have the click is cheap and pay for your data, damn it.
Because if you don't get to see the whole conversion path, then Google's not gonna be able to properly optimize. And don't let your competitors hog your top spot. Because that's the very first thing I do is I go start bidding on competitor key phrases. I've built entire businesses off of the back of a competitor that gets aggressive with radio, television, newspaper and has no idea how to do digital. So we can swoop it and steal your traffic overnight.
Hmm. And even though shopping and smart, you're putting 50 50. Shopping is only going to kick in once the smart shopping budget runs out because. Smart shopping gonna steal everything from standard shopping. It will steal everything and everything. As soon as it in 100 bucks is spent then the shopping will start to get some impressions and some clicks etc.
Yup. Well and I mean so there's merit to and what's interesting is I can't prove this but I have seen anecdotally historic conversion data before smart shopping campaigns are built seem to give some predictive indication to Google as long as the conversion action is the same. So if you're running standard shopping and smart shopping and you're getting enough purchases, clients that already have functional Google Ads campaign pains can just switch smart shopping right on.
And now it's gonna take a lot away. So you're gonna notice that there's quite a bit in the way of cannibalism. But it's much more efficient. Yeah. In its reach. The other thing to do and I have clients that fight me on this all the time. It's so infuriating. Run a brand campaign protecting your brand. Because what happens with smart shopping is you get hundreds of thousands in some cases millions of impressions and it's your brand, it's your logo, it's your favicon, it's a product name, it's your face potentially and it's your URL and what we've seen every single time is ubiquitous truth.
You know, almost 60 successful smart shopping campaigns. Now, every single time is ubiquitous truth, as we run smart shopping more, the number of brand searches increases. Yeah. And smart shopping can go and capture those searches, convert them. Now, our clients that know are like, oh, I don't wanna pay for that traffic. I would have gotten that anyway. Number one, maybe not. Number two, even if you would have the click is cheap and pay for your data, damn it.
Because if you don't get to see the whole conversion path, then Google's not gonna be able to properly optimize. And don't let your competitors hog your top spot. Because that's the very first thing I do is I go start bidding on competitor key phrases. I've built entire businesses off of the back of a competitor that gets aggressive with radio, television, newspaper and has no idea how to do digital. So we can swoop it and steal your traffic overnight.
In God we trust