Adobe’s Leap: Cannibalize Yourself Before Others Do When Adobe killed boxed software and forced Creative Cloud subscriptions, the backlash was loud. Designers hated losing “ownership.” But Adobe wasn’t chasing applause—they were building resilience. Predictable revenue funded faster updates, stronger tools, and long-term dominance. Sometimes leadership means breaking what works before the market breaks you.Today’s move:Spot one profitable habit that weakens your future (discounting, custom one-offs).Pilot a subscription or retainer version for 90 days.Frame it for customers: “This model gives you more value, more consistently.”Short-term pain. Long-term power. That’s governance, not hype.Send us a text

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