Good Is The New Cool

Good Is The New Cool

Por: Afdhel Aziz & Bobby Jones
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.

But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?

In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself.

Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com

Join the Good is The New Community at www.goodisthenewcool.com

The podcast was produced by Natalia Rodriguez Ford and Eli Block.
16 episodios disponibles

Latest episodes of the podcast Good Is The New Cool

How Cyrill Gutsch changes the way we use fossil fuel plastics 27/12/2021
How Hank Willis Thomas and Emma Nuzzo turn traditional ad-space into provoking art pieces 20/12/2021
How Jason Mayden encourages both parents and children alike, the importance of play 13/12/2021
How Poppy Jamie changes the way we look after our minds using technology 06/12/2021
How Robert Egger keeps having good at the center of both a business plan and life 29/11/2021
How Maya Enista Smith is making the world a kinder braver place 22/11/2021
How Dao-Yi Chow and Rachel Johnson use the power of fashion to spark social change 15/11/2021
The Origins of the Good Is The New Cool 10/11/2021
How Amy Smith Is Helping TOMS Become A Champion For Gun Safety 10/08/2021
How Wendy Savage Is Helping Patagonia Create A More Ethical Supply Chain 03/08/2021
How Holly Gordon Is Helping Participant Media Use Oscar-Winning Stories To Drive Social Impact 27/07/2021
How Kim Culmone Is Helping Mattel Innovate With Gender-Fluid Dolls To Make Play Inclusive For All 20/07/2021
How Dan Goldenberg Is Helping Activision’s Call Of Duty Put 100,000 Veterans Back To Work 13/07/2021
How Sam Latif is Helping Procter and Gamble Innovate for the 1 Billion People Living With Disabilities 06/07/2021
The Principles Of Purpose 29/06/2021
Introducing The Field Recordings 04/06/2021
© 2003-2026 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA