Risa Isard, the Director of Research & Insights at Parity, joins Sarah to discuss the biggest takeaways from two new reports on women’s sports, including why women’s sports fans are so valuable. Plus, the history of racism in WNBA media coverage and proof that fans who watch alone aren't alone. Parity's research (including both reports Risa discussed) can be found here Read Risa's op-ed on why women's soccer fans are so valuable here, her op-ed on "iso-fans" in the WNBA here, and her op-ed on race in WNBA media coverage here Leave us a voicemail at 872-204-5070 or send us a note at [email protected]  Follow Sarah on social! Bluesky: @sarahspain.com Instagram: @Spain2323 Follow producer Misha Jones! Bluesky: @mishthejrnalist.bsky.social Instagram: @mishthejrnalist Follow producer Alex Azzi! Bluesky: @byalexazzi.bsky.social See omnystudio.com/listener for privacy information.

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