Sportswashing the Sleeve? The Dark Truth Behind Arsenal’s ‘Visit Rwanda’ Deal

06/12/2025 4 min

Listen "Sportswashing the Sleeve? The Dark Truth Behind Arsenal’s ‘Visit Rwanda’ Deal"

Episode Synopsis

It’s a £10-million-a-year badge on a legendary red shirt, but critics say it’s a cover-up for a regime under fire. This episode rips the bandage off Arsenal’s controversial partnership with Rwanda, investigating claims of "sportswashing" for a government accused of human rights abuses and fueling conflict in the DRC. We expose how this deal links North London to Stan Kroenke’s American empire (LA Rams, LA Clippers) and ask the ultimate question: Is the club selling its soul for a spot on the global map, or is this a test of Arsenal's integrity? Arsenal FC Visit Rwanda sponsorship, football sportswashing examples, Stan Kroenke business empire, Paul Kagame human rights, Premier League ethical controversies.

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