ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "116: How To Create Energetic Content That Sells With Kathryn Thompson"
Episode Synopsis
Want to create new, aligned client sales by using energetic content?
I have always felt that when it comes to messaging and building businesses in general, the power of alignment falls in the energy of what we create. And of course, so much of this creative expression is in copy.
Creating copy, specifically the energy of how you articulate yourself, makes a tremendous difference to how people see that energy.
This week's guest knows all about creating energetic copy! Kathryn Thompson is a Canadian-based entrepreneur who inspires people to use their stories as a way to create change in the world. She's an award-winning marketing and communications expert with more than 20 years' of experience. After growing one of her businesses to close to a million dollars in sales in less than four years, she sold it with a single email. Kathryn is now the founder of Creatively Owned, an international marketing and communications firm that helps entrepreneurs use the power of words to create instant appeal for what they are selling.
Listen in to our conversation to learn:
The 3 powerful magnetic content elements you MUST have before you write a word of copy
Why you don't need to market on social media - and what to do instead
Why your heart-felt mission is a supercharged selling tactic
How to attract elevated, empowered clients you love to work with
Whilst there is a method to copy, it needs to be infused with the right energy to attract the right people to you. It's important to choose strategies that align with your energy - leveraging what you're naturally good at - as energetic shifts will come only then. Your most natural expression will draw people into your space.
You just can't fake good energy. If we want to create resonance with our clients, it starts with energy.
Who would have thought that copywriting was a window to the soul?!
Enjoy the listen!
______________
You can find Kathryn over at her websites www.creativelyowned.com and www.soughtafterentrepreneur.com or on Instagram. You can also take her quiz here.
______________
👉 To apply for your FREE Messaging Edge Assessment - CLICK HERE
I have always felt that when it comes to messaging and building businesses in general, the power of alignment falls in the energy of what we create. And of course, so much of this creative expression is in copy.
Creating copy, specifically the energy of how you articulate yourself, makes a tremendous difference to how people see that energy.
This week's guest knows all about creating energetic copy! Kathryn Thompson is a Canadian-based entrepreneur who inspires people to use their stories as a way to create change in the world. She's an award-winning marketing and communications expert with more than 20 years' of experience. After growing one of her businesses to close to a million dollars in sales in less than four years, she sold it with a single email. Kathryn is now the founder of Creatively Owned, an international marketing and communications firm that helps entrepreneurs use the power of words to create instant appeal for what they are selling.
Listen in to our conversation to learn:
The 3 powerful magnetic content elements you MUST have before you write a word of copy
Why you don't need to market on social media - and what to do instead
Why your heart-felt mission is a supercharged selling tactic
How to attract elevated, empowered clients you love to work with
Whilst there is a method to copy, it needs to be infused with the right energy to attract the right people to you. It's important to choose strategies that align with your energy - leveraging what you're naturally good at - as energetic shifts will come only then. Your most natural expression will draw people into your space.
You just can't fake good energy. If we want to create resonance with our clients, it starts with energy.
Who would have thought that copywriting was a window to the soul?!
Enjoy the listen!
______________
You can find Kathryn over at her websites www.creativelyowned.com and www.soughtafterentrepreneur.com or on Instagram. You can also take her quiz here.
______________
👉 To apply for your FREE Messaging Edge Assessment - CLICK HERE
More episodes of the podcast Goals With Soul
194: What If Being 'Too Much' Is Just Right?
02/09/2025
In God we trust