This episode I discuss..."Why You Can't Help Everyone" ⁠
I talk all the time about nailing your niche...but have you actually nailed it? Do you really know your dream client?
It's easy to fall into the trap of thinking it's all about serving everybody, but if you try to do this you simply won't capture the attention of your ideal avatar. If you shout 'hey everyone!' in a crowded room, no one will turn round because they'll all assume you're talking to someone else. You have to find the words to get inside their head and truly resonate with them.
I know my niche and I know how to serve them - that's why I'm showing up for you today. Stop resisting, nail that niche and ace that avatar, so you can show up for them too.
⁠Enjoy the listen!
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