Starting and growing a business can be difficult and even a little scary. You have to feel the fear, and do it anyway!

Suzanne Bergmeister joins us to talk about Goal Tending from the perspective of an entrepreneur and entrepreneurship educator, as well as 30 year Air Force veteran. We dive into business planning, relationships, keys to success, and even common pitfalls. Suzanne closes out by sharing insightful quotes as keys to success that you can apply to your journey. Come join the conversation and let's grow together.

Key Points
*Irrational enthusiasm
*Break your goal down incrementally
*Eliminate “some day”
*It’s not the plan, it’s the process
*Is there enough left over to make a profit
*Your plan has to change with your environment
*Flexibility is crucial
*Investors invest in management teams
*Don’t ask, “What can you do for me”
*Coachability is key to team success
*Find someone doing what you want to do
*Make habits easy and attractive
*Talk to customers to de-risk
*Failure is a lesson learned
*What are the new problems and how can I solve them
*Get out of the building
*”If it ain’t fun, I ain’t doing it!”
*Set realistic goals
*Pilot your own ship
*Regret for the things we have not done is inconsolable

Chapters:
00:00 Introduction
1:05 Suzanne Bio
2:30 Military mission translated to entrepreneurship
4:00 Passion behind entrepreneurship
5:50 Accidental entrepreneurship
6:50 Embrace ambiguity
8:50 Finding your idea and WHY
11:40 Social Innovation
13:25 Eliminate “some day” from your vocabulary
15:12 Importance of the process
17:30 The reason most businesses fail
19:14 Review and refine
20:15 Importance of relationships
26:00 Team dynamics
29:50 Different methods of professional development
33:30 How much time should you spend on risks and mitigation
35:05 Quitting to soon
37:10 Overcoming unexpected obstacles
42:10 Get out of the building!
46:00 Balance
51:20 How often should I check on progress
53:40 Key’s to success
56:50 Closing remarks

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