Applying Google’s E-A-T Guidelines to Your SEO Program

Globally Speaking
02/12/2020
Applying Google’s E-A-T Guidelines to Your SEO Program

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Episode Synopsis

In this episode of Globally Speaking, we talk to Lily Ray, the SEO Director at award-winning digital agency [Path Interactive](https://www.pathinteractive.com/). Lily shares her expertise on why Google prioritizes expertise, authoritativeness and trustworthiness (E-A-T) when ranking web pages in their search results. She explains what E-A-T is and how search engine optimisation (SEO) is evolving. Tune in to hear all this and more.

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